Mackenzie Financial

 

Challenge: Lower cost of Web site content management without sacrificing heavy user satisfaction.

Solution: Use regression analysis of site usage against sales database to identify variables most predictive of heavy usage and high-value sales transactions.

Results: Elimination of site content responsible for low-yield maintenance costs.
 

 

 

138 Sunset Lane ::: Tenafly, NJ 07670 ::: 201 568 8438
information@interactmarketing.us

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